Before the summer of 2021 most would have considered Noys Amsterdam a men’s brand, and through the making of an item which was meant specifically and exclusively for women; we meant to illustrate that the ideas we were promoting through our clothing could speak to any individual regardless of gender.

The bikini’s subsequent popularity and commercial succes proved our point, and solidified the idea that Noys wasn’t meant for a strictly male audience.

The Noys bikinis were made in a panther print and a fiery red and featured metal Noysarchy logos on the midsection of the chest and the front of both hips.