I designed this hoodie as part of our “FUCK THE KINGSDAY” event. Infusing our products with a political or social message in a tasteful manner was one of the challenges I enjoyed most in designing for Noys Amsterdam and this was perhaps our most succesful design in that category.

With a graphic of the Dutch national palace and “kraak het koningshuis” above it, this hoodie denounced the Dutch monarchy and voiced our support of the squatters movement. 

It sold out three times over.