I designed the Noys knot hoodie with customisability in mind.

The hoodie has 26 metal eyelets on the front through which a lace can be pulled to create the shape of our logo. The hoodie comes standard with black and white laces and an instruction sheet detailing how to create the knot as intended. Should customers want to detail their hoodie with a different colour, they could purchase any laces of their choosing and accessorise their hoodie as they see fit.

The hoodie sold out and remains one of our most well-known designs to date.